Creative Consultancy Operational Foundation

The Challenge

A successful micro-agency specialising in branding and design was ready to scale into a small-to-mid-size agency. With proven creative capabilities and growing client demand, they needed robust operational infrastructure to support their expansion whilst maintaining the quality and agility that made them successful. The agency required systematic approaches to project delivery, professional documentation standards, and scalable team management processes that could handle increased volume without compromising their creative excellence.

Strategic Approach

23:23 developed comprehensive operational foundations to support the agency's growth trajectory across multiple strategic areas. The systems development phase focused on researching and implementing bespoke project management systems optimised for creative workflows, building lead tracking processes to enhance conversion opportunities, and creating systematic approaches to project delivery suitable for larger-scale operations.

Documentation and process enhancement formed a critical component, involving the development of comprehensive internal template libraries, professional scope of work templates, and streamlined freelancer contract systems. These were supported by efficient filing systems for project organisation and knowledge retention. The strategic positioning work included co-developing company vision and service positioning for premium clients whilst enhancing client communication to strategic partnership level.

Team and project excellence initiatives centred on sourcing and building bespoke teams to handle increased project volume, implementing efficient contracting and scheduling processes, and creating client communication frameworks that ensured transparency and trust at scale.

Results & Impact

The transformation delivered exceptional operational results during the agency's expansion period. The agency achieved 100% on-time delivery across all client projects whilst building scalable operational infrastructure that enabled confident growth. Client relationships were strengthened through professional systems implementation, and the agency successfully enabled dynamic team growth that supported continued creative excellence.

The strategic impact positioned the micro-agency to begin delivering work at mid-size agency level with robust operational foundations supporting this elevated capability. The infrastructure now supports continued growth and development, positioning them to confidently pursue larger-scale, complex opportunities and sophisticated client partnerships as they continue expanding.