The Challenge

A content creation company had talented creators and established brand partnerships but lacked the operational infrastructure needed to scale effectively. With existing production staff but no processes, templates, or clear hierarchy, they were delivering sporadic ad-hoc YouTube content valued around £5k per episode. The team struggled to manage social media talent collaborations with brands systematically, and there was no structured approach to budgeting, reporting, or project delivery that could support their growth ambitions.

Strategic Approach

As Head of Production, 23:23 implemented comprehensive operational infrastructure from the ground up to transform the business model. The team architecture work involved building a complete production hierarchy spanning editors to producers to artist managers, establishing clear reporting structures and role definitions, and creating a scalable framework that could grow with increasing business demands.

Financial systems development focused on creating budgeting templates and reconciliation processes that brought transparency and control to production spending. Cost-control measures were implemented across all productions, supported by comprehensive reporting systems that provided stakeholders with clear visibility of project performance and profitability.

Process optimisation formed the foundation of the transformation, with standardised production workflows ensuring consistency and quality across all content creation. A comprehensive template library enabled rapid project setup, whilst quality control checkpoints throughout the delivery process maintained creative standards at scale.

Results & Impact

The transformation delivered remarkable financial and operational results that fundamentally changed the business trajectory. Through systematic budget management, the company achieved cost savings on every single shoot, dramatically improving project profitability. The operational foundations enabled project values to scale from £5k YouTube episodes to £500k brand partnerships, transforming the business model from sporadic content creation to large-scale branded collaborations.

The sustainable growth infrastructure created during this engagement enabled rapid scaling whilst maintaining creative quality and operational reliability. This positioning allowed the company to compete for premium brand partnerships by demonstrating operational excellence and reliable delivery at enterprise scale. The operational foundations proved instrumental in the company's successful investment round, with investors recognising the scalable infrastructure that supported creative ambition through bulletproof execution.