Digital Health Platform Transformation

The Challenge

A funded digital health platform was experiencing rapid growth but struggling with operational inefficiencies that impacted their wider business goals. Despite having talented creative and production teams, the company lacked fundamental operational infrastructure needed to scale effectively. The team had no clear organisational hierarchy, and a lack of centralised project management. This resulted in significant content delivery backlogs, ad-hoc production processes, and decision-making delays that paralysed operations.

Strategic Approach

23:23 implemented a comprehensive operational transformation across six weeks. The discovery phase involved stakeholder interviews across 12+ team members, mapping current workflows, and auditing existing systems whilst assessing growth ambitions against operational capabilities. The implementation phase focused on designing unified team structures, creating a comprehensive content production workflow, and building centralised project management systems.

The methodology combined organisational restructuring with process excellence and technology integration. 23:23 unified creative and filming teams under clear leadership structures whilst redesigning job roles to provide clarity in responsibilities and career progression pathways. A complete end-to-end workflow was established covering brief-to-delivery over a 10-week timeline, supported by DACI accountability frameworks with clear ownership structures.

Results & Impact

The transformation delivered significant operational improvements within the six-week engagement period. Content delivery efficiency was improved through centralised project management systems that eliminated individual tracking methods. The new production framework created capacity for volume growth across both Editorial and Commercial whilst maintaining quality standards. The strategic framework enables sustainable growth trajectory through systematic capacity planning whilst creating clear role definitions and career progression pathways that enhanced team development and recruitment capabilities.